Eu estava completamente esgotado. Então, uma configuração de 3 palavras no meu iPhone mudou tudo

Não era uma questão de não gostar do que eu faço, ou não achar mais suficientemente desafiador, ou mesmo uma questão de não ganhando dinheiro suficiente.

Todas essas caixas foram verificadas.

Mas depois de vários anos trabalhando diligentemente durante a pandemia, construindo um pequeno negócio e tendo a satisfação de alcançar milhões de pessoas através do meu trabalho, nunca tive a chance de me desconectar completamente por um período significativo de tempo.

Um dia de folga aqui, um dia de folga lá, claro. Visitas de férias com a família? Sim, fizemos isso. Até passamos uma semana na praia algumas vezes.

Mas, mesmo nessas viagens, eu sempre me pegava bicando meu laptop depois que minha família ia para a cama à noite – colocando em dia apenas mais uma coisa que precisava ser feita.

Ou então, verificar meu telefone 10 vezes por dia para ver se as coisas que precisavam acontecer em meus vários projetos de trabalho realmente teve ocorrido.

Parafraseando Ronald Reagan: eu não estava tirando férias, estava apenas mudando de cenário.

O paradoxo era intrigante

Venha para pensar sobre isso, “verificar meu telefone 10 vezes por dia” é um verdadeiro eufemismo.Eu provavelmente não quero admitir o número real.

A questão era que eu vi sinais de alerta, mas também enfrentei um dilema:

  • Por um lado, minha família e eu claramente precisávamos de um tempo longe, desconectados o máximo possível.
  • Por outro lado, eu ainda não tinha construído meu negócio e meu trabalho a ponto de poder funcionar sem mim por dias ou semanas.

O paradoxo era intrigante, mas talvez não estranho, mais ainda, porque eu estava confiante de que fugir me permitiria descansar minha mente e voltar com novas abordagens para meus desafios diários.

Mas, foram precisamente esses desafios diários que fizeram parecer que eu não poderia fugir.

Então, no início deste verão, encontrei a resposta em um lugar inesperado, enquanto olhava para o meu iPhone após um longo dia de trabalho, pois a porcentagem de bateria caiu abaixo de 20%.

Um alerta piscou na tela, dando-me a opção de ligar: “Modo de baixo consumo de energia”.

‘Modo de baixo consumo’

Quantas vezes eu tinha visto esse aviso aparecer ao longo dos anos? Quão pouco pensei nele?

Basta deslizar a tela, observar o ícone da bateria mudar de verde para amarelo e seguir em frente.

Mas agora eu ria: “É disso que eu preciso na minha vida”, pensei, “não quero largar o que faço. Não quero que minha produção para o mundo fique obscura.”

Eu só quero ativar o “Modo de baixo consumo”.

Nas semanas seguintes, usei o “Modo de baixo consumo” como a metáfora que guiou todos os meus preparativos.

Eu já havia agendado uma viagem, mas agora adicionei um pouco de tempo de reserva antes e depois da viagem real, para que meu calendário mostrasse 21 dias completos de folga em agosto e início de setembro.

Então, decidi reduzir tudo o que fazia profissionalmente todos os dias, descobrir qual era realmente a versão “Low Power Mode” – os requisitos mínimos para manter as coisas funcionando – e encontrar maneiras de agendar esse mínimo com antecedência.

Comece com o mínimo

Provavelmente o maior exemplo teve a ver com a newsletter por e-mail escrevo cinco dias por semanachamado Compreensível.

Na maioria dos dias – de segunda a sexta-feira, durante todo o ano – o boletim inclui tanto um ensaio original quanto uma série de links para coisas acontecendo que acho que ajudarão meus leitores a entender o mundo.

Mais de 160.000 pessoas se inscrevem e é uma grande parte do meu trabalho. Mas a verdade é que eu nunca tenho três semanas de newsletters prontas e prontas para serem enviadas com antecedência. (eu desejo!)

Assim, a necessidade tornou-se a mãe da invenção.

Eu disse aos meus leitores o que pretendia fazer e até pedi permissão de certa forma. Em vez de desligar, eu disse a eles, planejava recuar: um boletim informativo mais curto, menos componentes atualizados e até reprises.

(Isso fazia muito sentido, percebi, porque meu público havia crescido a tal ponto que a grande maioria dos meus leitores hoje não estava por perto para ler alguns dos bons trabalhos que fiz nos primeiros dias.)

De qualquer forma, fui em frente e “Modo de baixo consumo”, como eu o chamei explicitamente, significava três coisas:

  1. Primeiro, consegui criar e agendar minhas três semanas de conteúdo com antecedência.
  2. Em segundo lugar, paradoxalmente, a porcentagem de leitores que decidiram atualizar as assinaturas gratuitas para a edição paga e premium do meu boletim informativo aumentou cerca de 60% durante as três semanas em que estive ausente (minha teoria sobre isso é que os produtos “modo de baixo consumo” eram mais curtos, mas ainda tinham o mesmo número de exortações para atualizar.)
  3. Finalmente, o mais importante, eu pude tirar umas férias agradáveis, longas e extremamente necessárias. Assim como eu esperava, meu subconsciente parece ter trabalhado em alguns dos maiores desafios que tenho enfrentado, então voltei animado sobre novas soluções.

Esqueça ‘desistir em silêncio’

Algumas semanas depois de voltar, ainda me pego pensando na metáfora do Low Power Mode. Acho que é uma alternativa poderosa para os dois extremos sobre os quais vimos tanto escrito nos últimos anos:

  • Primeiro, a cultura da agitação, que parece que todos trabalhavam sem parar, o máximo que podiam, tentando alcançar e ganhar dinheiro antes que a música parasse. Caramba, tivemos até pessoas se gabando de quão pouco dormiram por um tempo.
  • Em segundo lugar, a outra reação extrema: a grande resignação ou então, desistência silenciosa, com as pessoas decidindo que simplesmente já tiveram o suficiente e não estão mais dispostas a participar, quase não importa o custo.

Mas no seu dispositivo, o Modo de baixo consumo significa desacelerar certos processos, não atualizar com tanta frequência e geralmente usar menos energia para que você estique as coisas até conectar novamente.

Não é isso que muitos de nós queremos fazer agora?

Não desista e vá morar em uma ilha em algum lugar – mas, em vez disso, encontre uma maneira de recuar temporariamente. Faça apenas o que for absolutamente necessário para manter as coisas funcionando por um tempo, descansar e rejuvenescer e depois voltar mais forte.

Se emprestar o nome de uma configuração em seu iPhone torna mais fácil de realizar, acho que vale a pena o rótulo.

As opiniões expressas aqui pelos colunistas da Inc.com são próprias, não as da Inc.com.

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I had a problem. I was in danger of burnout.

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It wasn’t a matter of not liking what I do, or no longer finding it sufficiently challenging, or even a matter of not making enough money.

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All of those boxes were checked.  

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But after several years of working diligently through the pandemic, building a small business, and having the satisfaction of reaching millions of people through my work, I’d never really had the chance to unplug completely for any significant amount of time. 

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A day off here, a day off there, sure. Holiday visits with extended family? Yes, we did that. We even spent a week at the beach a couple of times. 

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But, even on these trips, I’d always find myself pecking away on my laptop after my family went to bed at night–catching up on just one more thing that had to be done. 

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Or else, checking my phone 10 times a day to see if things that needed to happen in my various work projects actually had happened.

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To paraphrase Ronald Reagan: I wasn’t getting a vacation. I was just getting a change of scenery.

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The paradox was puzzling

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Come to think of it, “checking my phone 10 times a day” is a true understatement. I probably don’t want to admit the actual number. 

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The point was, I saw warning signs, but I also faced a dilemma:

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  • On the one hand, my family and I clearly needed time away, unplugged to the maximum possible extent.
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  • On the other hand, I hadn’t yet built my business and my work to the point where it could run without me for days or weeks at a time.

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The paradox was puzzling, but maybe not unfamiliar. More so, because I was confident that getting away would allow me to rest my mind and come back new approaches to my daily challenges.

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But, it was precisely those daily challenges that made it seem like I couldn’t get away.

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Then, early this summer I found the answer in an unexpected place, while staring at my iPhone after a long day’s work, as the battery percentage fell below 20 percent.

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An alert flashed on the screen, giving me the option to turn on: “Low Power Mode.”

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‘Low Power Mode’

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How many times had I seen this warning appear over the years? How little thought had I given it?

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Just swipe the screen, watch the battery icon turn from green to yellow, and move on.

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But now, I laughed: “That’s what I need in my life,” I thought. “I don’t want to quit what I do. I don’t want my output to the world to go dark.” 

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I just want to turn on “Low Power Mode.”

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Mind blown. 

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Over the next few weeks, I used “Low Power Mode” as the metaphor that guided all of my preparations.

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I had already scheduled a trip away, but now I added a bit of buffer time before and after the actual travel, so that my calendar showed a full 21 days off in August and early September.

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Then, I set out to pare down everything I did professionally each day, figure out what was truly the “Low Power Mode” version — the minimum requirements to keep things going — and find ways to schedule that bare minimum ahead of time.

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Start with the minimum

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Probably the biggest example had to do with the email newsletter I write five days a week, called Understandably.

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Most days — every Monday through Friday, all year long — the newsletter includes both an original essay and a series of links to things going on that I think will help my readers understand the world.

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More than 160,000 people subscribe to it, and it’s a big part of my work. But, the truth is that I never have three weeks worth of newsletters set and ready to go ahead of time. (I wish!)

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So, necessity became the mother of invention.

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I told my readers what I intended to do, and even asked for permission in a way. Instead of shutting down, I told them, I planned to pull back: a shorter newsletter, fewer up-to-the-minute components, and even reruns.

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(This made a lot of sense, I realized, because my audience had grown to the point that the vast majority of my readers today weren’t around to have read some of the good work I did in the earlier days.)

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Anyway, I went ahead, and “Low Power Mode,” as I explicitly called it, meant three things:

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  1. First, I was able to create and schedule my three weeks of content ahead of time.
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  3. Second, paradoxically, the percentage of readers who decided to upgrade free subscriptions to the paid, premium edition of my newsletter went up about 60 percent during the three weeks I was gone. (My theory on this is that the “low power mode” products were shorter, but still had the same number of exhortations to upgrade.)
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  5. Finally, most importantly, I was able to take a nice, long, badly needed vacation. Just as I’d hoped, my subconscious seems to have worked on some of the biggest challenges I’ve been facing, so that I came back excited about new solutions.

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Forget ‘quiet quitting’

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A few weeks after I’ve returned, I still find myself thinking about the metaphor of Low Power Mode. I think it’s a powerful alternative to the two extremes we’ve seen so much written about during the last few years:

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  • First, hustle culture, which it seems had everyone working nonstop, as hard as they could, trying to achieve and make money before the music stops. Heck, we even had people bragging about how little sleep they got for a while.
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  • Second, the extreme other reaction: the great resignation or else, quiet quitting, with people deciding they’ve simply had enough and aren’t willing to participate any longer, almost no matter the cost.

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But on your device, Low Power Mode means slowing down certain processes, not updating as often, and generally using less power so that you stretch things out until you plug in again.

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Isn’t that what a lot of us want to do right now?

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Not quit and go live on an island somewhere–but instead, find a way to step back temporarily. Do only what’s absolutely required to keep things going for a while, rest and rejuvenate, and then return stronger.

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If borrowing the name of a setting on your iPhone makes it easier to accomplish, I think it’s well worth the label.

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